Major German Media Group

Optimised newspaper delivery routes through automation, reducing manual design work required from 3 months to 2 days with 5% faster total delivery time

Challenge

• Time-consuming and tedious process to design delivery optimised routes for newspapers delivery
• Unnecessary manual work, taking months to redesign routes even a single district
• Recently acquired Foundry, and need to transfer this manual optimisation process on the platform

Solution

• System on Foundry workshop using data from maps, historical deliveries, and geocoded addresses
• Tool automatically computes optimised district and route design for deliveries across Germany

Business Impact

• 5% reduction in total delivery time compared to current districts and routes in use
• 240x faster speed to design routes – from 3 months to 2 hours
• Better strategic decision-making capabilities