Chemical Producer

Problem

• Need to better understand the market landscape and changing customer demands
• Build up competitive intelligence

Solution

• Use distributed and highly parallelizable Cloud infrastructure crawl and gather data about competitive products on the market. The collected data are use to:
  – Track competitor portfolios
  – Collect signals about new entrants on the market
  – Better understand customer sentiment

Impact

• More focused product development and relevant product launches based on real time market signals