Swiss Chemical Company

Developing a Deep Learning model to optimise existing formulas resulting in
a better consumer test score for AI optimised formulas compared to the originals

Challenge

• Development of new formulas relies heavily on feedback from consumer tests to evaluate market fit
• Goal is to reduce costs of new formula development by making use of AI and reducing the need for consumer testing
• Plan to achieve that by predicting the main characteristics of a formula and what changes to make to it

Solution

• Unit8 created a new algorithm based on cutting edge AI technique to optimise existing formulas on multiple criteria to increase market fit
• The developed deep learning algorithm feeds into a web application also developed for this purpose which recommends specific changes to be made to a formula to improve market fit

Business Impact

• Products which use the our AI-optimised recommendations outperformed the original formulas in market fit during a subsequent consumer test