Future of Perfumery

Future of Perfumery
Customer

Swiss Chemical Company

Developing multi-modal tool to enable transformation of image or text description into an fully-fledged perfume

Challenge

  • Complexity of developing tool with very little labelled data and to handle the fuzzy nature of of matching images and text to perfumes

Solution

  • Used pre-trained transformer models to understand text and images
  • Produced semantic joint embedding to link text and images to perfume descriptors
  • Generative models either created a new perfume or suggested a matching one from existing range

Business impact

  • Tool was a POC and achieved its aim of showing the feasibility of such an approach
  • Showed to the C-level management and founders of company which praised the tool
  • Stepping stone for potential future project building on this initial POC
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