- May 9, 2022
Written By
- Eric Saracchi
- Dr. Marcin Pietrzyk
Do you know that there are more astronauts on our planet than perfumers?
And our webinar guest was Eric Saracchi, Chief Digital and Information Officer of the world market leader in artificial flavors and fragrances.
Firmenich is the world’s largest privately-owned developer and manufacturer of perfumes and flavors. Founded in Geneva, Switzerland, in 1895, the company has since led innovations in the science of the senses. In 2022, they reached CHF 4.7 billion Net Revenue.
In 2018, the company launched its d-lab to improve flavor and fragrance creation through Artificial Intelligence (AI) and Machine Learning (ML) which earned them the Digital Innovation of the Year award 3 years later.
The company has created the world’s first AI flavor and launched the first AI-developed perfumes on the market.
Watch the discussion to get inspired and learn:
- the AI & Digital journey of Firmenich
- the secret to becoming a digital and AI champion
- the pitfalls and common mistakes to avoid
- the lessons learned from Firmenich’s CDO and CIO
