Swiss Biotechnology Company

Building interactive dashboards on PowerBI from telemetry and sales data enabling salesforce and management to derive actionable market and customer insights

Challenge

• Telemetry and sales data have been collected separately but were not linked to deliver business value
• Management and sales representatives were not able to derive business insights as data could not be visualized in real time

Solution

• Built an interactive PowerBI dashboard, aggregating data from various data sources
• Included “smart insight recommendations” based on real time data
• Implemented various filtering options to analyze KPIs based on multiple criteria

Business impact

• Improved decision-making through inclusion of real time data to derive market insights
• Increased sales efforts enabled by better client-specific recommendations
• Generated high level insights allowing management to see things under a different lights